Artificial Intelligence has been becoming more and more advanced as the years progress. It makes our lives more efficient each and every single day. AI powers many programs and services that help us do everyday things such as connecting with friends, using an email program, or using ride-sharing services. All these AI systems are efficient enough to reduce human efforts in various areas such as the ones just mentioned; even modern day Siri and Alexa are different versions of AI. We are still relatively in the early stages of all the AI technology coming to life, particularly for automotive vehicles, however we will see sooner than later how high tech these cars can really get. “AI spending will increase by more than 50% year over year and reach $57.6 billion in investments by 2021”.
There are two special AI types of functionalities that come equipped with these cars and they include Driver Assist and Fully Autonomous mode. These features both are very powerful but they have their differences as well. For the Driver Assist feature, AI powers advanced safety features for connected vehicles. This will essentially help all customers, manufacturers, and regulators be more comfortable with AI as the driver before it gets its own “license” to drive. It monitors dozens of sensors which helps the AI identify highly dangerous situations. For example it could alert the driver, or take emergency control of the vehicle in order to prevent a serious accident. Emergency breaking, cross traffic detectors, blind spot monitoring, and driver-assist steering can all help avoid accidents, and more importantly save lives in the process.
The Fully Autonomous mode is arguably the most impressive feature up to date. An autonomous car is a vehicle which can guide itself without any sort of human involvement or conduction. It really is becoming a concrete reality and is paving the way for future systems where computers take over the art of driving. When you think of AI applications in the automotive industry, you might first only think of self-driving cars, but it can do much more than just drive. It can keep us connected, on schedule, and safe even when we are driving ourselves. The mechanical muscle needed to control vehicle steering, braking, and acceleration has been within reach for nearly a century. The only reason that autonomous vehicles haven’t been seen in mass production on the streets is because, till recently, they didn’t have a brain. As you could imagine, the amount of processing power needed to drive a car like this is enormous. Despite the power of current day computers and software, conventional computer programs just simply are not up to the great task. The reason for this is because driving involves much more than following a set of rules or an algorithm; it requires & involves learning (aka Artificial Intelligence). While many automakers and automotive startups are working extremely hard on AI applications for this industry, only two companies lead the pack in the development of true driverless cars: Google & Tesla.
The AI Cloud Services are another important key element that comes with the vehicle. When AI is connected with the cloud it requires a ton of data in order to do its thing. The actual application of artificial intelligence cloud platforms ensures that the data needed is always available when needed. One kind of service with the cloud is known as the Predictive Maintenance. These cars can detect a problem before it even affects the vehicle operations by using over its 100 sensors. This in itself is already more advanced than the other conventional vehicles which simply only alert us with check-engine lights, oil lights, and low-battery indicators. “By monitoring thousands of data points per second, AI can spot minute changes that may indicate a pending component failure — often long before the failure could leave you stranded.”
The other service in which the cloud offers to us is its AI-based cloud platforms being able to offer ideal solutions to accurately target a captive audience of qualified prospects. It doesn’t get any better in the advertising field than this. Between all the email ads that hide beneath trick subject lines, pay-per-click website ads, and social media monetization, the competition for advertising has become more fierce than it has ever been before. Being able to sort through raw data for target qualified prospects has become pretty much impractical, to say the least, but that’s where this cloud technology comes into play. By using AI’s connection to big chunks of data, vehicle infotainment systems can be used to suggest different types of products and services to drivers based on a great quantity of raw data. AI truly has the power to know the driver’s needs and wants, and to know when they are in close proximity to businesses that can serve them. There are five applications of AI in the automotive industry:
A final important factor that comes with all this is of course, insurance. If there is one thing that the insurance industry and AI have in common it’s that they both spend a significant deal of time predicting the future. It shouldn’t shock you then that many insurance companies have begun to embrace the usage of AI in cars to help make risk assessments in real time. It even helps to speed the process of filing claims when accidents do occur. The applications of AI in insurance has created a new word known as “Insurtech” and this is beginning to set the insurance industry up to date with deep learning technology.
All in all, it’s fairly evident how useful this kind of powerful technology can come a long way and how it can drastically change the way we transport in the future. It is an investment for certain, however it will definitely be worth it in the long run. Things are changing quite rapidly and thus far it seems that it is all happening for the better. “AI’s potential impact on transportation is immense. Advancements will continue to reshape the industry, how we drive, deliver and ship goods on earth and possibly in space in the future. Get ready to start your AI-powered engines.” Car AI promises to revolutionize the automotive industry and, more importantly, the automobile.
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